What if the power you trust most is working against you?

Julia Nicholson delivers a bold new approach to confidence, courage, and resilience—showing audiences how to redirect the power they’re already fueling—leaving them energized, equipped, and ready for action.

TEDx Talk: “The Way We Think About Loss and Grief is Dead Wrong”

TEDx Talk: “What If the Power You Trust Most is Working Against You”

POWER Shift

Use What You Have to Get What You Want

In today’s fiercely demanding world—where every day life can leave you feeling stressed, overwhelmed, and powerless—the most important resource you have is your inherent power.

But, it’s not about tapping into or unleashing your power—it’s about shifting the power you’re already fueling to create the outcomes you want.

In “POWER Shift,” Julia challenges conventional wisdom, providing proven tools and strategies that empower you to:

We’re all born with the same “human resources” — courage, confidence, determination, perseverance, and resilience.

Each obstacle, challenge, and setback provides an opportunity to strengthen these resources, like mining diamonds out of the rough stuff of life. 

POWER Is Strengthened by Overcoming Challenges

Confidence, courage, and resilience aren't just about getting back up—they’re strengthened with each experience, shaped by how you rise and what you do next. Success doesn't happen despite setbacks; it’s achieved when you use what you've learned to face the next challenge.

  • Change starts with an awareness of your auto-pilot assumptions. Tear down the myths about power and replace them with the truth—you're not lacking power, it's just turned in the wrong direction.

  • Julia emphasizes the positive, but only as it relates to the very real and difficult challenges we face every day. No oversimplifying life’s challenges, just powerful tools to process them with strength and purpose, gleaning valuable life-long skills from them.

  • Explore the truth from a proven expert on the subject about what causes some people to get stuck, frustrated, when facing challenges and change, and how others use them to their advantage, driving greater personal and professional success.

  • Unwanted things happen daily—they’re part of life. But with every challenge, you have a choice: let it defeat you, carry the burden, or get something valuable from the experience!

  • Building a habit of resilient thinking and behavior is proven to be one of the greatest indicators of life and career success.

  • When Julia speaks, people feel motivated and inspired, but she goes beyond those to offer real, research-based tools that lead to life-changing actions long after her speech is over.